If you’re one of the more than 250 million active users on Facebook, then you probably know which President you are, your sister-in-law’s ghetto nickname, and which 80s rock band your best friend should join. You also know that online quizzes are hot! After all, who wouldn’t laugh at the thought of referring to one’s sister-in-law as Peanut at the next family get together?
As with many internet sensations, the online quiz has opened yet another marketing avenue to reach this ever increasing audience. A successful online quiz balances advertising with entertainment, brings exposure to your brand, traffic to your site, builds your email list, and may even gather useful statistics at the same time. The New York Times recently ran an article highlighting the online quiz sensation RealAge.
According to the article, the RealAge quiz, which was made popular by a mention on the Oprah Winfrey Show, has been completed by more than 27 million people. The quiz collects data from nearly 150 questions on family history and lifestyle, then computes the user’s “real age” and gives participants an opportunity to become members of the site. Nine million people have opted-in, and now receive email newsletters targeted at their potential health risks, along with advertising for relevant pharmaceutical products.
Though critics are concerned with the sensitive nature of the medical information shared, and the lack of an official diagnosis, the RealAge quiz demonstrates the far reach of the internet. When used responsibly, online quizzes can benefit advertisers and consumers alike.