Establish creditability with your audience by using an online quiz to demonstrate that you have expertise that others may not have, all while building your email list. Offering a topic-specific quiz is an effective means of attracting your target audience and adding those valuable names to your list. Curious quiz-takers look forward to their results and may not mind offering their email addresses to receive them. Providing top-notch content in this much-anticipated email will encourage your audience to click the ‘forward’ button and provide more opportunities for your company.