Online lead generation has become increasingly more important for businesses today, many of which are putting more of their marketing efforts into digital channels in an effort to generate business. Econsultancy together with Clash-Media recently released some interesting statistics on online lead generation. For the third Online Lead Generation (B2C) Report released by the duo, there were more than 600 respondents surveyed in May and June, 2009. Here are a few of the key findings:
- 65 percent of company respondents indicated that their use of online lead generation has increased in the last year, compared to 11 percent who reported a decrease.
- The most widely perceived benefit of online lead generation is the ability to increase the prospect list and customer base, seen as a benefit by 73 percent of company respondents.
- There is a continued trend towards decreased use of offline channels for generating consumer leads.
- Quality of leads and return on investment are seen as the most important factors when assessing online lead generation campaigns.
- The average proportion of lead generation budget which is spent online has increased to 61 percent from 53 percent in 2008.