According to a newly released report from HubSpot, “The State of Inbound Marketing” (PDF), inbound marketing efforts produce significantly lower cost-per-lead than outbound marketing efforts.
From the report’s summary:
Respondents that spent more than 50% of their marketing budget on inbound marketing consistently reported a lower cost-per-sales lead than those that spent 50% or more on outbound marketing. In fact, inbound marketing-dominated organizations experience a 61% lower cost-per-lead than outbound marketing-dominated organizations.